Studio 51 is a design studio founded in Rhode Island, USA, by a group of passionate cyclists with jewelry and design backgrounds. The brand name references the small-scale craftsmanship operation and pro cycling's legendary lucky dossard number 51. And yes, there's a bit of NYC's Studio 54 rock'n roll vibe in it as well.
Studio 51 is a design studio founded in Rhode Island, USA, by a group of passionate cyclists with jewelry and design backgrounds. The brand name references the small-scale craftsmanship operation and pro cycling's legendary lucky dossard number 51. And yes, there's a bit of NYC's Studio 54 rock'n roll vibe in it as well.
Dossard 51 has brought many riders victories at the Tour de France, from Eddy Merckx to Bernard Hinault and Greg LeMond. Ever since, race number 51 has had a special mystique and legendary reputation as a lucky charm representing triumph and perseverance. Awarding dossard 51 is a way to honour a special rider, a subtle sign to make them stand out from the crowd, which is exactly the essence of the Studio 51 brand.
Dossard 51 has brought many riders victories at the Tour de France, from Eddy Merckx to Bernard Hinault and Greg LeMond. Ever since, race number 51 has had a special mystique and legendary reputation as a lucky charm representing triumph and perseverance. Awarding dossard 51 is a way to honour a special rider, a subtle sign to make them stand out from the crowd, which is exactly the essence of the Studio 51 brand.
Artisan-made jewelry has always served as a powerful cultural symbol of identity. Pendants and charms allow individuals to visually convey their social affiliations to a specific tribe and carry a high sentimental value. It comes as no surprise that jewelry has become a part of today's cycling culture, and we're proud to say that Studio 51 is the world's first dedicated cycling jewelry brand.
Artisan-made jewelry has always served as a powerful cultural symbol of identity. Pendants and charms allow individuals to visually convey their social affiliations to a specific tribe and carry a high sentimental value. It comes as no surprise that jewelry has become a part of today's cycling culture, and we're proud to say that Studio 51 is the world's first dedicated cycling jewelry brand.