Born From Passion — Inspired By Legends

Studio 51 isn't just a brand—it's a love letter to cycling, crafted by riders who understand what it means to live for the road. Founded in Rhode Island, USA, by a group of passionate cyclists with deep roots in jewelry and design, we set out to create something that didn't exist: pieces that honor the sport we can't live without. Our name tells the story.

Studio 51 celebrates the small-scale craftsmanship that goes into every single piece we make—no mass production, no shortcuts, just hands, tools, and devotion. It pays homage to pro cycling's legendary lucky dossard number 51, worn by heroes who pushed beyond limits and made history. And yes, there's a rebellious spirit woven in—a nod to NYC's iconic Studio 54, where passion, energy, and rock'n roll collided.

We're cyclists. We're craftspeople. We're believers in the power of symbols that mean something.

Born From Passion — Inspired By Legends

Studio 51 isn't just a brand—it's a love letter to cycling, crafted by riders who understand what it means to live for the road. Founded in Rhode Island, USA, by a group of passionate cyclists with deep roots in jewelry and design, we set out to create something that didn't exist: pieces that honor the sport we can't live without. Our name tells the story.

Studio 51 celebrates the small-scale craftsmanship that goes into every single piece we make—no mass production, no shortcuts, just hands, tools, and devotion. It pays homage to pro cycling's legendary lucky dossard number 51, worn by heroes who pushed beyond limits and made history. And yes, there's a rebellious spirit woven in—a nod to NYC's iconic Studio 54, where passion, energy, and rock'n roll collided.

We're cyclists. We're craftspeople. We're believers in the power of symbols that mean something.

A Number That Changed Cycling History

Dossard 51 isn't just a race number—it's a legend whispered in the peloton, a talisman worn by champions who refused to surrender. From the untouchable Eddy Merckx to the fierce Bernard Hinault and the determined Greg LeMond, number 51 has graced the backs of riders who conquered the Tour de France and etched their names into immortality. Victory after victory, the mystique grew.

Number 51 became more than fabric and ink—it became a symbol of triumph over impossible odds, of perseverance when every muscle screams to stop, of that rare magic that separates legends from the rest. To award dossard 51 is to honor someone special. It's a subtle sign, a quiet nod that says: You stand out. You're different. You have what it takes.

And that's exactly the essence of Studio 51.

A Number That Changed Cycling History

Dossard 51 isn't just a race number—it's a legend whispered in the peloton, a talisman worn by champions who refused to surrender. From the untouchable Eddy Merckx to the fierce Bernard Hinault and the determined Greg LeMond, number 51 has graced the backs of riders who conquered the Tour de France and etched their names into immortality. Victory after victory, the mystique grew.

Number 51 became more than fabric and ink—it became a symbol of triumph over impossible odds, of perseverance when every muscle screams to stop, of that rare magic that separates legends from the rest. To award dossard 51 is to honor someone special. It's a subtle sign, a quiet nod that says: You stand out. You're different. You have what it takes.

And that's exactly the essence of Studio 51.

Jewelry Has Always Been About Belonging

For centuries, artisan-made jewelry has served as more than decoration—it's been a powerful cultural symbol of identity, a declaration of who we are and what we stand for. Pendants and charms allow us to wear our tribes on our sleeves, to signal to others: I'm one of you. I belong here. They carry deep sentimental value, becoming talismans we refuse to part with, markers of the communities that shape us.

So it's no surprise that jewelry has woven itself into today's cycling culture—a culture built on passion, perseverance, and an unbreakable bond between riders who understand what it means to suffer and soar together.

And we're proud to say that Studio 51 is the world's first dedicated cycling jewelry brand.

Jewelry Has Always Been About Belonging

For centuries, artisan-made jewelry has served as more than decoration—it's been a powerful cultural symbol of identity, a declaration of who we are and what we stand for. Pendants and charms allow us to wear our tribes on our sleeves, to signal to others: I'm one of you. I belong here. They carry deep sentimental value, becoming talismans we refuse to part with, markers of the communities that shape us.

So it's no surprise that jewelry has woven itself into today's cycling culture—a culture built on passion, perseverance, and an unbreakable bond between riders who understand what it means to suffer and soar together.

And we're proud to say that Studio 51 is the world's first dedicated cycling jewelry brand.

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